Fast-Growing IT Companies Are Successful Because They Provide Value To Their Clients

Fast-Growing IT Companies Are Successful Because They Provide Value To Their Clients

Not sure how to tell what’s marketing fluff and what’s real when it comes to Florida IT companies? This is precisely why GrowFL puts out their Florida Companies To Watch list each year — for the second year in a row, 4it is a finalist.

The 4it team is excited to announce that we have been named as a finalist by Grow FL on the 2020 Florida Companies to Watch list. We’re honored to be recognized for our efforts to grow our business, work with new clientele, and continue excelling in IT services delivery.

That said, let’s be honest — it’s entirely possible that you don’t really care about this type of recognition. Should it really mean anything to you?

Miami IT Services

Do Lists Like This Actually Matter?

What are lists and awards like this actually worth?

It can be difficult to answer. From the consumer’s perspective, so many of these types of awards may just seem like industry insiders patting each other on the back.

After all, the Emmys, the Oscars, the Grammys… they don’t necessarily recognize the best work in their area of art every year. They are more often a reflection of who spent the most money on marketing in order to win the award.

That’s why you’d be right to be skeptical about the inherent value of business recognitions and awards. Aren’t they just, at their core, a publication exchanging publicity with the businesses it’s recognizing?

Not necessarily. Certainly, when the criteria for the award are vague or based on the ruling of a biased panel of judges, then, by all means, you can assume the award doesn’t mean much.

But in this case, this list is based on verifiable and measurable facts. Those kinds of bona fides can’t be faked.

What Does The 2020 GrowFL Florida Companies To Watch List Mean?

The difference between these awards and, say, the Oscars is that they actually recognize a verifiable achievement. The finalists are selected because of their growth as a business.

The point is that these awards are based on fact. It doesn’t matter how much we spend on marketing our growth to publications like GrowFL – we’re either one of the fastest growing IT companies in Florida, or we’re not.

In other words, this isn’t a popularity contest. This isn’t members of a chamber of commerce patting each other on the back. This is a proof of concept — 4it is growing because we’re good at what we do.

Why Should You Care About Awards Like These?

At its most simple, these awards help you find the IT companies in Florida that you should consider working with.

The fact is that, whether you’re looking for your first outsourced Florida IT company, or you’re looking to switch from one that’s not getting the job done, the process of doing so requires a fair bit of research.

After all, you don’t want to make this decision lightly. You need to find a Florida IT company that is capable, knowledgeable, and cost-effective.

Paying attention to lists like the GrowFL allows you to focus on IT companies that have been highly successful in the last two years. The fact is that, if we weren’t good at what they do, or we weren’t worth the price we charge for service, then they wouldn’t have had this kind of success.

That’s how you know you can seriously consider working with 4it. We’re good at what we do – being named as a finalist in 2020 GrowFL Florida Companies To Watch list proves it.

About 4it:

4it is a leading technology services company providing premise and cloud infrastructure management, cybersecurity tools, strategic IT consulting, engineering, help-desk support, and telecommunications systems. Since 2003, 4IT has delivered award-winning enterprise-level IT practices, technology solutions and support for mid-market clients that have complex IT environments and high cybersecurity risk. Discover more at

About GrowFL:   

GrowFL is dedicated to support and accelerate the growth of second-stage companies throughout Florida, by providing their leaders focused, efficient, and timely access to resources they deem important, such as connections with other second-stage company leaders, and to professional organizations whose expertise, experience, and products lead to the second-stage company’s continued growth and prosperity resulting in diversification and growth of Florida’s economy.  Second-stage growth companies have at least 10 employees and a $1 million in revenue and possess an intent and desire to grow beyond second stage.  Website:

About the Edward Lowe Foundation:   

Established in 1985, the Edward Lowe Foundation is a national, nonprofit organization that supports entrepreneurship through research, recognition and educational programs, which are delivered through entrepreneur support organizations (ESOs).  The foundation focuses on second-stage companies — those that have moved beyond the startup phase and seek significant, steady growth. In addition, the foundation has a second mission of land stewardship and is committed to preserving the natural resources and historically significant structures at Big Rock Valley, its 2,000-acre home in southwest Michigan. Website:

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